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Innovation by Design

CRA's Hot Heart won the Fast Company Innovation by Design Award 2021 (Sustainability Category)!

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The Italian Pavilion, co-designed by CRA with a focus on circular economy, will be unveiled at Expo 2020 on 1 October!

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MAE Museum


2021

International design and innovation office CRA-Carlo Ratti Associati and architect Italo Rota unveil the design of MAE Museum, an exhibition space dedicated to carbon fiber, a material that is central to the future of manufacturing. The museum itself will be built largely out of carbon fiber, both new and recycled, pursuing a circular approach to design. The exhibition path will employ robotics to guide visitors through the world’s largest archive of acrylic fiber technologies, documenting scientific advancements in the development of carbon fiber, as well as parallel changes in society and fashion. Developed for leading machinery manufacturing company MAE, the new museum is located in Piacenza, Italy.

Carbon fiber is a lightweight, highly resistant material used in everything from aerospace to the automotive industry to bicycle manufacturing. It is generated from acrylic fiber, similar to the one commonly used in clothing, and then transformed into carbon fiber through a complex chemical process, where the machines of MAE are world’s leaders. Similarly, the MAE museum’s exhibition path is conceived as a twofold journey from the past into the future: from the heyday of synthetic fibers in postwar European clothing, to the latest breakthroughs in chemical and engineering research. While the museum is located inside a renovated warehouse, most interior components are built with acrylic and carbon fiber, including the entrance doors which open like a curtain.

“From high-performance bikes to the Lamborghini Aventador car, carbon fiber is driving innovation in multiple sectors. The MAE museum celebrates a defining material of modernity, by focusing on its new circular frontier and envisioning new applications for its use,” says Carlo Ratti, founding partner at CRA and a professor at the Massachusetts Institute of Technology (MIT). “We are delighted to work with MAE, a company whose history and know-how pioneered the transition from the original use of acrylic fiber in clothing to today’s use of carbon fiber in industries as varied as aerospace and automotive.”

In the first section of the museum, visitors encounter a robotic archive warehouse, lit with dazzling white light and filled with MAE’s historical documents. A series of mechanical arms move along the walls to extract photos, technical dossiers, and campaigns from the brand’s 50-year history, and bring these items to a raised central platform, where visitors can sit and browse through them. After that, visitors go through a long corridor where they can observe the process by which acrylic fiber is transformed into carbon fiber. This is followed by the second section of the museum dedicated to the use of fiber in contemporary industry. Within a black room enriched by an immersive installation, a set of interactive artifacts explores the experimental applications of carbon fiber and shows the most innovative prototypes made with it by car-making and aerospace companies.

The MAE Museum is located at MAE’s Italian headquarters at a one-hour drive from Milan, catering to different audiences including the general public, schools and chemistry and engineering specialists. In early July 2021, MAE announced a collaboration with Leonardo, one of the world’s largest defense contractors, to build a 17-million-euro pilot plant at this same location, which will produce innovative materials for use in the fields of aerospace, defense, and security. 

 

CREDITS

MAE Museum

Creative lead and museum curatorship: Italo Rota

CRA team: Carlo Ratti, Andrea Cassi (Partner in Charge), Chiara Morandini (Project Manager), Iratxe de Dios

Italo Rota Building Office: Italo Rota, Francesca Grassi

Renderings by CRA graphic team: Gary di Silvio, Pasquale Milieri, Gianluca Zimbardi