Barcelona Open City Biennial

Barcelona, Spain
18 Oct 2018

MIT China Summit

Beijing, China
13 Nov 2018


Smart(er) Shop

Rome, Italy


Guidelines for the future of retail distribution

The guidelines Carlo Ratti Associati suggested to Confesercenti concern various areas of interest, involving logistic optimization, automated and shared warehouses, augmented reality available to clients through the use of interactive labels, widespread e-Commerce, a consistent brand communication strategy, a smart use of social platforms, and a shared Confersercenti database.


The future of retail will be influenced by a huge number of factors, from ever-changing legislation to product and services evolution and the pressures to reduce costs and maximize incomes. Inside this panorama, technology can be seen as the sharper tool to shape the future of the industry.


Confesercenti can act as a facilitator, guaranteeing support to small-to-medium shopkeepers, which carry both a local and a national identity, representing a great and characterizing resource for our country.

CREDITS Carlo Ratti Associati: Carlo Ratti, Giovanni de Niederhausern, Pietro Leoni, Antonio Atripaldi, Clelia Caldesi Valeri