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CRA at Manifesta 14

Check out CRA’s Urban Vision and Urban Program in the European Nomadic Biennal from July 22 until October 30.

AWARD IN MDW 22

Feeling the energy designed by CRA for the Milan Design Week won the FuoriSalone Award 2022 in the interaction category.

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Smart(er) Shop


2014

The guidelines Carlo Ratti Associati suggested to Confesercenti concern various areas of interest, involving logistic optimization, automated and shared warehouses, augmented reality available to clients through the use of interactive labels, widespread e-Commerce, a consistent brand communication strategy, a smart use of social platforms, and a shared Confersercenti database.

 

The future of retail will be influenced by a huge number of factors, from ever-changing legislation to product and services evolution and the pressures to reduce costs and maximize incomes. Inside this panorama, technology can be seen as the sharper tool to shape the future of the industry.

 

Confesercenti can act as a facilitator, guaranteeing support to small-to-medium shopkeepers, which carry both a local and a national identity, representing a great and characterizing resource for our country.