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CRA at Manifesta 14

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AWARD IN MDW 22

Feeling the energy designed by CRA for the Milan Design Week won the FuoriSalone Award 2022 in the interaction category.

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K-Way® – Artissima 2014


2014

The Vertical Plotter designed by CRA has been chosen by the K-Way® brand for its own stand set up at Artissima 2014, the International Fair of Contemporary Art, taking place in Lingotto, Turin, on November 7-9. Among other technologies including Google Glasses, in the K-Way® Gallery stand visitors were able to see the plotter drawing K-Way® jackets on the wall and writing quotes by inspirational people. Artissima is a window onto the most experimental frontier of visual arts and attracts the interest of art professionals, the general public and the media, constituting a wonderful showcase for the plotter.

 

At first sight, the plotter makes you think about a lunar rover cruising the white surface of the moon, leaving dark trails behind while exploring virgin landscapes. The aim of its creators was to produce a device able to transform any surface into a huge monitor, and simplicity and efficiency were the core guidelines. Starting from the experience gained on previous models, they designed a plotter able to cover large surfaces using a minimal amount of components and offering the maximum variety of different graphical outputs.

CREDITS Carlo Ratti Associati: Carlo Ratti, Giovanni de Niederhäusern, Pietro Leoni (project manager), Gianluca Santosuosso.